$340.2B
U.S. retail e-commerce sales in Q2 2026
Seasonally adjusted sales, before price changes.
Source: U.S. Census Bureau, August 18, 2026 ↗Updated August 26, 2026
U.S. apparel shopping statistics
Eight current, source-backed facts about household apparel spending, retail, and online shopping in the United States.
The quick read
Useful numbers, minus the made-up “industry insights.”
Online shopping remains a major part of U.S. retail, while household apparel spending is a distinct, measured slice of the everyday budget. This page keeps the numbers together for anyone who needs a reliable reference without chasing a dozen reports.
Every figure below names its source and date. Data is updated as the underlying government releases change.
Online retail
The online shopping snapshot
Current U.S. retail e-commerce figures from the Census Bureau.
17.1%
of U.S. retail sales happened online in Q2 2026
The seasonally adjusted share of total retail sales.
Source: U.S. Census Bureau, August 18, 2026 ↗+12.2%
year-over-year growth in U.S. retail e-commerce sales
Q2 2026 compared with Q2 2025, seasonally adjusted.
Source: U.S. Census Bureau, August 18, 2026 ↗Retail changes quickly. The useful part of a statistic is knowing exactly when it was measured.
Every number here carries its date.Household spending
What apparel represents in the household budget
Annual consumer expenditure data from the Bureau of Labor Statistics.
$2,001
average annual household spending on apparel and services
Per U.S. consumer unit in 2024.
Source: U.S. Bureau of Labor Statistics, December 19, 2025 ↗-2.0%
change in average apparel and services spending
2024 compared with 2023, per U.S. consumer unit.
Source: U.S. Bureau of Labor Statistics, December 19, 2025 ↗2.5%
of average annual household spending went to apparel and services
Share of total annual expenditures in 2024.
Source: U.S. Bureau of Labor Statistics, December 19, 2025 ↗Retail context
A little wider than the closet
Two reference points that show the scale of retail and nonstore shopping.
$763.6B
U.S. retail and food services sales in July 2026
Seasonally adjusted monthly sales, before price changes.
Source: U.S. Census Bureau, August 14, 2026 ↗$1.117T
sales at electronic shopping and mail-order houses
U.S. sales in 2022, the latest annual Census figure in this series.
Source: U.S. Census Bureau Annual Retail Trade Survey, 2022 ↗Method & sources
Where these numbers come from.
This page uses publicly released U.S. government data. “Apparel and services” follows the Bureau of Labor Statistics category. Retail e-commerce figures follow the Census Bureau’s published estimates, which are not adjusted for price changes. Figures are shown as reported by their source.
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales, Q2 2026
- U.S. Bureau of Labor Statistics, Consumer Expenditures 2024
- U.S. Census Bureau, Advance Monthly Retail and Food Services Sales, July 2026
- U.S. Census Bureau, Annual Retail Trade Survey highlights, 2022
Last updated: August 26, 2026. Next review: September 2026, or sooner when a key source releases newer data.
Cite this page
Make the source trail easy to follow.
Suggested citation: Burson & Co. This & That. “U.S. Apparel Shopping Statistics.” Updated August 26, 2026. Retrieved from https://bursonandcothisthat.com/apparel-shopping-statistics.
For a single number, link directly to its heading above and cite the original source shown with that statistic.
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